Branding these days is not a luxury but a necessity. Due to the variety of companies and products on the market, you need to have a strong brand image to stand out from competitors. A brand image helps you gain recognition and attract more customers, building a loyal audience that supports your values and appreciates your products. A recognizable, unique, and professional-looking logo is the first step to reaching that goal.

You must eliminate a logo background to make it suitable for usage in various online and offline materials. This process is quite simple, especially if you use online tools. Read further to learn what these tools are and how to use them.

Why do you need a logo with a transparent background?

What exactly is logo transparency, and why is it so important? A logo with no background is a transparent one. You can easily spot them in image search: such logos usually have a white-and-gray checkered pattern around them. Most often, they come in PNG format. GIF and SVG file formats support transparency as well. 
However, images in these formats aren’t necessarily transparent by default, so you should always double-check. Transparency makes logo usage more versatile and ensures excellent performance under different circumstances. Here are some examples of where you can use transparent logos:
Websites headers and footersPresentationsEmail signaturesImages (as a watermark)Social media visuals
Usually, a logo created for a brand by the design team comes with a transparent background by default. However, there might be situations in which you need to use other companies’ logos. For instance, this could happen with brands you need to include on your website footer, like payment systems. 
Or with brands that you have to add to a social media design, like companies that organize a specific event or charity. In these cases, it may be easier to quickly remove the background from a logo instead of spending lots of time searching for a backgroundless version online.

How to remove the background from a logo?

Creating a transparent logo can be simple or challenging, depending on your experience and used tools. Usually, there are two common ways to delete a logo background—to use graphic editing software or special online tools.
Manual background removal
If you have a logo source file with a non-transparent background, open it in graphic editing software; the most common is Adobe Photoshop. Find a background layer and either delete it or make it invisible. Then all you have to do is save the result in PNG.
You can still use Adobe Photoshop to remove the background if you don’t have a logo source file. The program has two suitable tools for BG removal: the Magic Wand and the Magnetic Lasso. The Magic Wand selects the area around an object automatically. All that’s left for you is to press Delete to make the area disappear. However, this tool isn’t the most accurate and could also select parts of a logo, so you have to be careful.
The Magnetic Lasso is more precise. You click on it and trace the edges of an image object. After completing the tracing, press Ctrl+Shift+I to invert the selection and Delete to erase the selected area. However, be prepared to spend a lot of time on the process if you want the result to be highly accurate.
Online background removal
If you want to create a transparent logo online, follow these simple steps:
Open a preferred tool and create a free account (if necessary).Check if a logo meets the tool’s upload requirements: some of them set limits on the picture’s file size and resolution.Upload the logo.Preview the backgroundless version and edit it (if necessary).Download the result.
Online removal tools aren’t always precise. Like Magic Wand, they can accidentally select parts of a logo and delete them along with the background. That’s why most online background removers provide basic editing options, allowing you to delete or restore parts of an image before downloading the result.
Which tools are better for background removal? Graphic editing software can deliver accurate results, but requires more time to master and costs a fee. Online tools might not be highly accurate, but often do their job well. They are also easier to work with, cost less than purchasing software, or can even be completely free.

3 online tools to remove a logo background

Here are some helpful tools to use to remove image or logo background:

1. Depositphotos Background Remover

Depositphotos Background Remover is an excellent option for creators looking for a simple yet effective tool. The eraser is available at It uses AI-based algorithms that analyze a picture and identify the foreground to isolate it. You must register manually, or use your Facebook or Google account to access the tool. After account creation, you can upload pictures in JPG, JPEG, or PNG format with a file size up to 15 MB.
The additional Depositphotos Background Remover editing options are simple, but usually enough to polish the results. You can erase and restore image parts, adjust brush size, and choose its hardness. You can also process as many visuals as you want. Saving backgroundless, medium-sized images is free. However, you’ll have to select a paid plan to download results in HD.


This logo background remover has a user-friendly interface and simple functionality. To register, you must enter your email and create a password, or use your Google or Facebook account instead. works with JPG, JPEG, and PNG images, whose file size doesn’t exceed 12 MB.
An built-in editor allows you to delete or restore parts of a visual and select a new background for it. You can pick one from the tool’s library or upload your own file. offers a free download for standard-resolution images up to 0.25 megapixels. You can save one HD image for free, as you will receive one complimentary credit after registration. To get more visuals in high resolution, you must purchase credits or a monthly subscription.

3. HitPaw Online Background Remover

The HitPaw tool doesn’t require any registration or set any limits for file formats and sizes. All you have to do is upload your visual and edit it, if you feel it needs some adjustments before downloading.
HitPaw’s editor offers limited modification options. You can restore or erase parts of a picture, choose brush size, and add a new background if necessary. The background can be a solid color, a selected photo from presets, or a file uploaded by you. The removal tool is entirely free, without any hidden payments or watermarks. All your processed images get deleted automatically after 24 hours.
Transparency ensures that your logos look good on any background and device, from a social media banner to a website’s footer. There are several ways to make a logo transparent, but online background removal tools are the quickest and most beginner-friendly option. Choose a preferred eraser, upload your logo, and download the background-free result in a couple of seconds.
Disclaimer: This is a sponsored post